Healthcare consumerism has significantly altered the way healthcare experts should market and deliver their services. Healthcare is now anticipated to be as technologically advanced as any other industry by consumers. To remain competitive, hospitals, health systems and medical practices must adapt to meet these changing needs. Healthcare consumers are no longer required to visit the nearest option as many healthcare professionals provide services that are accessible online which reduces the red tape between physician-patient communications. Consumers can select a healthcare organization that provides a consumer experience meeting and exceeds their expectations. Even if the current patient volumes are satisfactory, healthcare marketing cannot take place without a well-planned marketing strategy for keeping your healthcare brand at the forefront of people’s minds.
Quick shifts in the healthcare industry need agility and focus. Consider hiring a reputed digital marketing agency such as Medicality with the right affordable budget can help you grow your practice. But it’s worth it finally where you will experience complete peace of mind and find your bottom line growing significantly more than ever before. To assist you, below mentioned are 6 strategies to include in any well-planned healthcare marketing strategy.
Utilise consistent healthcare branding
You may think that your expertise sets you apart from other healthcare providers or businesses. But to be honest, one white coat looks exactly like the next to a healthcare consumer, and consumers are notoriously hesitant to buy a product or service from someone they do not know and trust. When you develop a strong and recognizable brand and promote awareness, you can reduce your overall cost-per-acquisition while increasing your ROI.
Assess online patient experience
A couple of decades ago, having a personalized website was enough to make an impact on prospective consumers so that they can find your healthcare brand identity. But nowadays, consumer engagement is becoming more complex as the healthcare industry transitions more readily into virtual care experiences like telehealth and remote monitoring. A website serves as the front door of your company. It is the first thing customers see. If not optimized, a website may also be the last time they consider your hospital. Aside from ensuring that your site has easily accessible contact information, the imagery and content also represent your target audience.
Create a responsive website for your business
A responsive website will automatically adjust to the size of a screen, providing the same experience whether accessed via tablet, computer, phone or another mobile device. It is now the norm in website design, but it’s also something search engines look for to discover how and where you will rank.
Site speed tests
According to healthcare marketing experts who study user behaviours online, consumers are less willing to put up with the slow loading times of the website than ever before. A healthcare business can lose a prospective customer in less than 5 seconds. Alongside this, slow site speed may also cause your medical or healthcare website to drop in search engine rankings. You can use Google Page Speed Insights to test your website’s speed. If the loading time is slow, consult with your web developer about ways to improve them. We also recommend inspecting the site speeds of your direct and indirect competitors to get more insights.
Improve organic search engine results for potential customers
Search engine optimization can drive your medical practices to the top of search engine results pages. It is, although, far more complicated than most people realize. You cannot simply use the term “orthopaedic surgeon” multiple times on your website and expect to rank first on Google among all doctors, physicians, and surgeons. SEO entails using the best phrases and keywords to help search engines understand your healthcare organization’s websites. Using organic SEO tactics will allow you to rank for the right and relevant healthcare-related search terms. Although, you must use those terms naturally all through your content because Google prioritizes readability over anything else.
For healthcare marketing, use PPC & display ads
SEO is an organic marketing strategy used to increase the visibility of a healthcare organisation or hospital. Even if your site ranks first organically for a search term such as “surgeon in New Delhi,” people will see 3 or 4 paid advertisements above your organic web page. Paid search advertisements, otherwise called PPC (pay-per-click) advertisements, are mainly focused on appearing first on the search engine results pages for a specific set of search terms. You can manage your budget on paid search to keep your website at the top of search engine results pages. With both PPC and display ads that appear on the sidebar or on top of other websites, the return on investment of your website is clear and defined.
If you want expert consultation for more details about healthcare marketing strategies, connect with Medicality right away!