Whether your plumbing is excellent, you will find it difficult to expand if few others know about it. Here is when plumbing marketing is useful.

You may draw in every possible client with the correct techniques and knowledge of application. They can locate you whether you are searching for appropriate plumbing services to install a dishwasher or desperately need a plumber to clear your blocked drain.

These are some of the best plumbing marketing strategies we have discovered to be successful. These are based on our over a decade years of experience in the HVAC industry, and especially as a leading plumbing marketing agency.

Create a Strong and Consistent Plumbing Brand

Establishing a brand that immediately influences the thoughts of your target clients is one of the easiest approaches you can draw fresh clients for your plumbing company. For your small business, a “sticky” brand increases lead generation and brand awareness independent of its catchy tagline or clever brand name.

This landing page from Roto-Rooter is an excellent branding example. It has a well-defined color scheme, clear copy, and cohesive design.

Your brand should be able to communicate your services, why customers should choose you, and how to get in touch.

To build a strong brand, you need to create a logo. But even before that, begin with defining what you want to stand for and choose your brand’s colors.

Claim Google Business Profile for Your Plumbing Company

Another way to get in front of your target customers is by claiming your Google My Business profile so your business appears in Google Maps. It’s a free tool that helps you promote your business listing and website on Google.

Another advantage of listing your business in Google My Business is having a platform for publishing customer reviews. Your review rating appears under your business name, so it’s important to focus on having an overall review rating of four stars and up.

Design a Plumbing Business Website

After creating your plumbing marketing plan, you need a place to direct your target audience where they can find out more about you and your services. Hence, you need a high-performance plumbing website. It can help your clients get your contact information or book your services directly. Eventually, convert more plumbing leads into paying customers.

Some basic elements you’ll need on your plumbing website are these:

• Business name
• High-quality logo
• Contact information
• An outline of all the services you offer
• An easy-to-understand way to contact you or book your services
• A page for testimonials

Once you’ve executed the layout and design of your plumber website, you’ll need to focus on optimizing it for search engines. This means that having a search engine optimization (SEO) strategy for your website is essential to its success. We’ll touch more on SEO later in this article.

Kick Off Plumbing SEO

Your company needs more from a website than just having one. You also need it to show up in the Google search results when someone searches plumbing services-related terms to create traffic.

SEO stands for search engine optimization, and it usually helps your website rank higher in three ways:

• On-Page SEO: It means optimizing your web content for search engines. Its features include header, keyword placement, meta description, title tags, and URL structure.
• Off-site SEO: Technical SEO is how you technically optimize the rest of your site for search engines. The features include brand mentions, link-building, HTML/CSS coding, responsive website design, site speed, and more.
• Local SEO: This is all about optimizing your website for local search results—for instance, ranking for “near me” or “plumber services in ‘city’” keywords. It calls for understanding your service area properly and the kind of customers that you’re likely to serve.
• Local SEO is a more involved process and differs greatly from creating a Google Business Profile (GBP). A GBP is essential for the success of a local SEO campaign, but it’s not the entirety of the campaign. With local SEO, you’ll need to implement a comprehensive keyword strategy focused on geography-based queries.

If you want to ensure the success of your SEO strategy or are simply short of time, you can hire our plumbing SEO services to dominate the search results in your locality.

Focus on Improving Your Customer Experience

Learning what your customers want (and what they don’t want) is important for the success of your business.

Here are some ways to learn how customers feel about your service:

• Customer surveys – You can use marketing tools like SurveyMonkey or ZenDesk to create and send surveys to past clients and collect their responses.
• Read customer reviews – Online reviews for your business can tell you specific issues to improve, so it’s a valuable source of customer feedback.
• Ask – You can always ask clients if they’re happy with your work right after the job.
  Competitor research – Know what the competition is doing and do it better.

Improving your service is a great way to get more positive reviews and word-of-mouth referrals, and its benefits can last a long time as long as you keep learning what your customers think and want.

Get More Reviews for Your Plumbing Services

People leave reviews for your business under two circumstances. First, whether they had a negative business encounter, and second, if they are quite satisfied with your offerings. You will have to ask the remaining clients to provide you with reviews.

You could personally ask them or by email. Simplify the procedure as much as you can by using a few steps.

Apart from Google My Business, you may invite clients to post reviews on websites such as Facebook, Yellow Pages, Yelp, and BBB.

Get into Online Directories

In addition to creating a Google Business Profile, you can list your plumbing business in directories like Angie’s List, Home Advisor, and Yelp.

• These directories work similarly to Google My Business. Consistently entering your plumbing business information—name, address, phone number (NAP)—will help to guarantee the best internet visibility for all of your ads.
• It’s advisable to optimize your online presence by building listings on these sites since potential consumers who might not necessarily utilize Google search could be visiting these directories instead.

Incorporate Direct Mail Marketing

Despite what you may think, direct mail is as effective as email marketing in terms of the response rate and return on investment (ROI).

Mailing flyers, postcards, and other creative marketing materials to prospective clients can help you connect on a tangible level that is said to elicit a positive emotional response in people.

Explore how you can add direct mail to your offline marketing strategy to reach potential customers who might not be into the habit of going online and are more likely to respond to physical, written advertisements from a plumbing company.

Read Also: Rank Higher and Earn More with Plumbing SEO

Experiment with Email Marketing

Email marketing is a way to market your business directly to customers by sending them regular emails. It can help you increase your brand awareness and keep your services in mind for your customers.

Start with identifying your email marketing goals. For instance, are you looking to generate new leads, nurture your existing customer relationships, or educate your prospects?

If you already have a list of prospects’ email addresses, ensure it’s scrubbed (the unengaged subscribers or bad emails are removed from the list). A high bounce rate can designate the email clients’ Outlook or Gmail as spam.

If you lack an email list, you may either engage a digital marketing agency to handle it for you or set up Mailchimp to get going.

Show Your Personality with Video Marketing

Besides writing content on your blog or social media channels, you can also consider video marketing. All you need to do is share your expert knowledge in the form of videos that can help prospects solve their plumbing problems and establish you as a knowledgeable person.

Some videos you can create are recommending the plumbing tools everyone must have, answering FAQs, or showing the installation or repair process to increase viewership.

Starting this method is as easy as opening a YouTube channel and filming videos using the camera of your smartphone.

This Smedley Plumbing video tells a straightforward yet interesting narrative of a day in the life of a plumber, therefore highlighting how daily problem-solving by plumbers for clients.

Get Started With Plumbing Marketing

So far, we have discussed many internet marketing tips and offline marketing tactics you can use to advertise your business and get new clients. But you don’t have to use all of them at once. Pick five strategies that you think can be easier for you to begin with and apply them to get more leads.

If you’re short on time or want the best possible results, you can contact us so we can create a custom plumbing marketing strategy that works for your brand.