What does an SEO Specialist do?

Almost everyone already knows that advertising on Google and social media is a good strategy for increasing your company’s visibility. But, when we talk about this for micro, small and medium-sized companies, this investment can be more complicated due to the limited budget. Thus, another strategy that can be as effective as Google ADS is SEO. The famous content marketing can be a great ally to guarantee more clicks and generate traffic on your website. Professionals in this field apply various strategies to help a website grow, regardless of the segment or size of the company.

After all, what does an SEO Specialist Do?

An SEO (Search Engine Optimization) specialist is a highly trained and experienced professional in optimizing online content for search engines, such as Google, Bing and Yahoo, for example. Its main function is to improve a website’s visibility and ranking in organic search results. That is, those that are not paid, with the aim of attracting more quality traffic to the website. Among the main activities of hiring an SEO specialist, we can mention:

1 – Keyword analysis:

The SEO specialist conducts extensive research to identify keywords relevant to the client’s business niche. They determine which terms are most searched by users and have the potential to attract qualified traffic. The professional can use a variety of different methods and tools, but first and foremost, they must understand the business and the target audience. In general, before beginning any keyword research, the SEO specialist needs to understand the client’s business, their products or services, and the target audience they want to reach. This understanding is key to choosing relevant keywords.

Other actions that the specialist takes are:

brainstorming and initial list – based on the information obtained, the Dubai SEO Company conducts brainstorming sessions to generate an initial list of potential keywords. This usually involves thinking in both generic and specific terms related to the business;
competitor analysis – this is a key step in identifying the keywords they are targeting. This can be done by using competitor analysis tools and looking at the keywords present on your websites and content;
Keyword research tools – There are several tools available that help experts identify relevant keywords. Some of the popular tools include Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. These tools provide information about search volume, competition, and related keyword suggestions;

long tail keyword analysis – in addition to generic keywords, the specialist also focuses on long tail keywords, which are longer and more specific phrases. They generally have less competition and tend to attract more qualified traffic;
evaluating search intent – ​​it is very important to understand the intent behind keywords. This means determining whether users searching for these keywords are looking for information, products, services, or have other goals. This helps you create relevant content;
strategic keyword selection – based on the analysis, the specialist selects the most strategic keywords for the client. This includes both main and supporting keywords;
continuous monitoring – keyword research is not a one-time process. An SEO specialist continually monitors keyword performance and makes adjustments as needed. This may involve adding new keywords or optimizing existing ones based on the results;
integration into content strategies – finally, the selected keywords are integrated into content creation strategies, including web pages, blogs and other relevant channels.

Content optimization:

Professionals also optimize website content, including text, images, videos and other elements, to ensure they are relevant and attractive to search engines and visitors. Optimization is one of the main responsibilities and can involve adapting content or even restructuring a website to meet search engine requirements and provide a better user experience. This process follows a basic step-by-step process that includes keyword research to understand which words are relevant to the topic or niche and selecting the most strategic ones to be incorporated into the content.

After that, quality content is created with the help of writers. The focus here is to create high-quality, informative, and engaging content. Content should be relevant to your chosen keywords and audience needs.